11.
Building positive view of farming from a city
perspective
A poor public image of farming has contributed
to the poor morale of many farmers in NSW. NSW Farmers
could play a key role in sponsoring a campaign to
both raise the positive profile of farmers and to
raise the morale of farmers. This may involve the
development of a positive NSW farm sector ‘charter’
(with bipartisan support) that recognizes the positive
contribution of the farm sector to NSW, as well
as careful use of media and other agencies. This
action could play an important role in reducing
feelings of worthless and despair thereby improving
the mental health and wellbeing of farmers.
Lead action: For NSW Farmers
further consideration
NSW
Farmers Association
www.nswfarmers.org.au

12. Farm Pride campaign
Linked to the above, NSW Farmers could play a key
role in sponsoring a Farm Pride campaign
targeted to farmers themselves aiming raise the
positive self-image of farming.
Lead action: For NSW Farmers
further
consideration
NSW Farmers
Association
www.nswfarmers.org.au
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