The Mental Health Network Blueprint

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Farmer Sunset

11. Building positive view of farming from a city perspective

A poor public image of farming has contributed to the poor morale of many farmers in NSW. NSW Farmers could play a key role in sponsoring a campaign to both raise the positive profile of farmers and to raise the morale of farmers. This may involve the development of a positive NSW farm sector ‘charter’ (with bipartisan support) that recognizes the positive contribution of the farm sector to NSW, as well as careful use of media and other agencies. This action could play an important role in reducing feelings of worthless and despair thereby improving the mental health and wellbeing of farmers.

Lead action: For NSW Farmers
further consideration

NSW Farmers Association
www.nswfarmers.org.au

12. Farm Pride campaign

Linked to the above, NSW Farmers could play a key role in sponsoring a Farm Pride campaign targeted to farmers themselves aiming raise the positive self-image of farming.

Lead action: For NSW Farmers
further consideration

NSW Farmers Association
www.nswfarmers.org.au